PCP Academy — Sara Bedin
Sara Bedin — Active in the field since 2003

PCP Academy

Public Challenge Procurement

I work on how public authorities can use their spending power
to solve problems that the market alone will not solve.

I have spent over two decades working at the intersection of public policy, regulatory frameworks, and market innovation — not as an observer, but as someone who stays until the problem is solved.

My work is not consulting in the conventional sense. I engage with challenges that I believe are worth engaging with: structurally significant, legally complex, and genuinely useful for citizens. I carry part of the weight until concrete results are achieved.

My focus is the demand side of innovation. For most of my career this has meant working on how public authorities can use their purchasing power to stimulate new technologies, open competitive markets, and avoid the lock-in and duplication that traditional incentive instruments produce.

I work primarily with public institutions — governments, regions, European bodies, innovation agencies. I also work with companies that innovate and need to navigate the public procurement ecosystem as a market entry strategy.

I teach. I write. I engage in public debate when the policy frameworks are incorrect and the stakes are high enough to justify it.

The core of the work

Innovation procurement is often reduced to pre-commercial procurement. The actual field is broader: it encompasses demand-side policy design, instrument selection, competitive market creation, technology uptake, and the governance of public investment across the full innovation cycle.

The question is never which instrument? — it is where does the public authority’s comparative advantage actually lie, and what kind of intervention produces durable change rather than isolated projects.

Principles, not statements

01
Saying is not doing. Doing is not solving.

Innovation policy generates more declarations than results. Every project must be designed to move from strategy to implementation to measurable impact — and must be evaluated on that basis alone.

02
Not every problem deserves a project

PCP Academy accepts assignments only when the challenge is structurally significant and the proposed intervention is genuinely capable of generating public value. Public resources must be directed at what truly matters.

03
Independence is non-negotiable

Analysis and recommendations are free from institutional agendas and market interests. The only objective is policy that works — legally, economically, and operationally. This sometimes means saying that a policy is wrong.

04
Correcting errors is part of the job

Several engagements have consisted primarily in correcting frameworks that were incorrectly designed — particularly the persistent confusion between funding instruments and procurement instruments, which carries real legal and competitive consequences.

05
Skin in the game

Delivery does not end with a report. PCP Academy stays through implementation, troubleshoots what goes wrong, and measures whether the policy objective was actually met. Results, not recommendations, are the deliverable.

06
Public value is the only measure

Innovation procurement is worth doing only if it opens markets to new solutions, removes barriers to innovation, and generates tangible benefit for citizens and institutions. Recognition matters only as evidence of that.

Before the answers, the right questions

Between 2004 and 2006, when European policy on innovation procurement was still being written, these questions were posed — to the European Commission, to public authorities beginning to experiment with demand-side instruments, and to the institutions that would eventually have to implement what the policy prescribed. They were not rhetorical. They required answers. Some of those answers took the form of legal frameworks, governance models, and operational guidelines. Others became programmes, evaluations, and procurement procedures. The questions remain the foundation of the work carried out today.

A field in formation. In 2006, pre-commercial procurement had no consolidated legal framework in most EU Member States, no measurement methodology, and no established governance models. The questions below were not rhetorical — they were genuine open problems.
2004–06 How do we guarantee open competition not only for access to public innovation contracts, but throughout the innovation process — at every stage of development?
2004–06 How do we make public expenditure genuinely contestable, so that new entrants and smaller innovators can compete on equal terms with established players?
2004–06 What are the structural paradoxes of traditional supply-side incentives — and how do we design around the redundancy, lock-in and duplication they produce?
2005–06 How do we solve the last-mile problem — the proliferation of prototypes that never reach deployment — and concentrate investment on actual uptake of innovation?
2005–06 What competences does a public service provider possess that no intermediary can replicate? Why is the domain expertise of the public authority irreplaceable in directing the innovation process?
2006 What can public authorities offer innovators that is more durable than grants — customers, not just money; a market, not just a project?
2006 How do we build a competitive market for innovation that persists after the programme ends, rather than collapsing when the funding stops?

A record — partial — of the work

The following is a selection of engagements. It is not exhaustive.

2003–05
Early practice
First engagements in public administration advisory

Start of professional practice in institutional advisory for the public sector. First structured analysis of demand-side innovation instruments and the limits of traditional grant-based incentive models.

Policy analysisPA advisory
2006–08
Regional innovation — Valle d’Aosta
First regional PCP framework in Italy

Design of an early regional pre-commercial procurement framework for Valle d’Aosta Region, integrating demand-side innovation instruments with regional development strategies. Energy efficiency domain. Engagement with the European Commission on foundational questions of demand-side policy.

Policy designRegionalEnergy
2009–10
EC recognition — best practice
First regional PCP governance model in Italy

Design of the first regional PCP governance model in Italy. The framework was subsequently recognised by the European Commission as a best practice in innovation procurement policy implementation.

Governance designEC recognition
2010–12
National level — Italian government
National PCP framework and operational guidelines

Strategic, legal and technical advice to the Italian Government (Department for Digitalisation and Technological Innovation) for introducing PCP into national research and innovation policy. Definition of the Italian PCP framework, operational guidelines, and contextualisation within ICT-specific regulations.

National policyLegal frameworkICT
2012
Legislation and publication
Decreto Crescita 2.0 and Italian PCP guidelines

Contribution to legislative acts integrating innovation procurement within Decreto Legge “Crescita 2.0”. Publication of the first comprehensive Italian PCP operational guidelines — Gli appalti pre-commerciali: istruzioni per l’uso — within the Digital Agenda Italia framework.

LegislationPublication
2013
Large-scale programme
€150M national programme — Convergence Regions

Expert support to MIUR–MISE for the design and implementation of a large-scale national PCP initiative. Independent evaluation of more than 190 innovation challenges submitted by public administrations across Italy under the national call (DD 437/2013), within a programme initially funded by €150M (€50M MISE + €100M MIUR). Total public innovation investment designed or supported by PCP Academy across national, regional, and European programmes through 2024 exceeds €250M.

Programme designIndependent evaluation€150M
2014–16
Structural Funds — Lombardy
First regional PCP in healthcare on ordinary funds — Lombardy

Legal and strategic advisory to Lombardy Region for integrating PCP and PPI instruments within EU Structural Funds co-funded Regional Operational Programmes, coherent with Smart Specialisation. First regional PCP in the healthcare sector financed on ordinary regional funds in Italy.

ERDFHealthcareSmart Specialisation
2015–17
Cross-border regulatory advisory
Poland and Czech Republic — national R&D frameworks

Legal and policy advisory to the Poznań Supercomputing and Networking Center (Poland) and the Technology Agency of the Czech Republic for contextualising PCP within national R&D and innovation regulatory frameworks, aligned with EU State Aid and R&D&I rules.

Regulatory designPolandCzech Republic
2016–18
European Commission research
Strategic use of innovation procurement — European evidence studies

Contribution to major European Commission studies: Strategic Use of Innovation Procurement (SMART 2016/0040, with PwC) and Quantifying the Impact of PCP in the ICT Sector (SMART 2014/0009, co-authored with Bocconi University and Proxenter). These studies helped establish European monitoring frameworks for innovation procurement policy.

EC researchImpact measurementICT
2017–20
European network — set-up and Secretariat
Procure2Innovate (P2I) — European Competence Centre network

Co-design and implementation of the P2I (Procure to Innovate) network, supporting the creation of National Competence Centres for Innovation Procurement across Europe. National action plans, sectoral strategies, and funding synergies. Appointed by BME to support the network Secretariat.

Network buildingEuropean coordinationBME Secretariat
2018–24
Regional — Sardinia / EIPA Award
Regional innovation procurement action plan — Sardinia

Strategic and legal support to Sardinia Region / Sardegna Ricerche for the design and implementation of a regional innovation procurement action plan integrated within Structural Funds programmes and Smart Specialisation strategies. This initiative received the European Innovation Procurement Award (2024). Prize POSIDON: strategic procurement with step-change impact in the environmental decontamination sector.

Regional strategyStructural FundsAward 2024
2024
European recognition — two consecutive awards
European Innovation Procurement Awards 2024

Two consecutive recognitions awarded at the Innovation Procurement Conference 2024, organised by the Belgian Presidency of the Council of the EU in collaboration with the European Commission and the European Innovation Council.

EIC AwardBelgian Presidency
···
Ongoing
DG Research & Innovation — EU-funded innovation procurements

Assignment from the Directorate General for Research & Innovation to analyse the challenges, effectiveness and impacts of EU-funded PCPs and PPIs, to improve the design and roll-out of instruments in the next Framework Programme for R&I.

EC DG R&IImpact analysis
20+Years in the field
80+Public authorities supported
20+EU Member States
16+European projects
190+Innovation needs evaluated
€250M+Public innovation investment designed or supported

The scope of the work

Instruments must be chosen with precision for each context. The first question is never which procurement instrument — it is whether procurement is the right instrument at all, where the public authority’s comparative advantage lies in the innovation chain, and which regulatory framework governs the intervention.

Demand-side instruments
Pre-commercial procurement (PCP)Art. 14 Dir. 2014/24/UE — Art. 32 Dir. 2014/25/UE
Public procurement of innovative solutions (PPI)Needs analysis · specifications · award criteria design
Open market consultationPreliminary market engagement · demand definition · technology scouting
Innovation partnershipsArt. 31 Dir. 2014/24/UE — Art. 65 D.Lgs. 36/2023
Demand aggregation and joint cross-border procurementTransnational and coordinated models
Digital tools and platforms
E-procurement platform design and analysisEnd-to-end architecture
Contract management and reporting toolsCompliance and audit
Decision support systems (DSS)Impact indicators
Policy and regulation
Innovation procurement policy designNational and regional
Supply-side incentives and investment policyGrants, State Aid, R&D&I
Regulatory advisory and legal frameworksEU and national levels
Public-private partnershipsContractual and IP design
Analysis and evaluation
Innovation needs analysis (TRL, scouting)Foresight and market analysis
Impact assessment and counterfactual analysisEx-ante and ex-post
European funding strategyStructural Funds, Horizon, RRF

Evidence that shapes policy

A selection of research contributions, policy studies and publications that have informed the European debate on innovation procurement.

2019
The strategic use of public procurement for innovation in the digital economy

Comparative analysis of national innovation procurement policy frameworks across EU Member States. Benchmarks policy adoption, proposes monitoring methodologies, and integrates results into European scoreboards (DESI, EDPR).

In AA.VV. (PwC) — European Commission Study SMART 2016/0040
2015
Quantifying the impact of pre-commercial procurement in Europe based on evidence from the ICT sector

One of the first empirical assessments of the economic and technological impacts of PCP programmes. Covers methodology design, survey instruments, selection criteria, interviews with procurers and suppliers, and dataset analysis tools.

Bedin S., DeCarolis F. (Bocconi University), Iossa E. (Proxenter) — ISBN 978-92-79-51772-3
2014
Contribution to the public consultation on the EU R&D&I framework — Section 2.3

Policy contribution addressing the role of public procurement of research services, with focus on market access for new entrants and the design of competitive conditions in publicly-funded R&D contracts.

European Commission — State Aid R&D&I Framework 2014
2012
Gli appalti pre-commerciali — Istruzioni per l’uso

The first comprehensive operational guidelines for the introduction and implementation of pre-commercial procurement within the Italian public administration system.

Digital Agenda Italia — Pre-print version
2024
Results and impacts of EU-funded innovation procurements

Study commissioned by DG Research & Innovation examining the effectiveness, challenges and long-term impacts of EU-funded PCP and PPI initiatives. Literature review, data analysis, stakeholder interviews, case studies, and SME participation framework.

European Commission — DG R&I, ongoing
★★ EIC
Award
2024

European Innovation Procurement Awards

Two consecutive recognitions — innovation procurement initiatives supported by PCP Academy

The awards celebrate outstanding practices that leverage procurement to stimulate innovation and address major societal challenges across the European Union. The ceremony took place at the Innovation Procurement Conference 2024, hosted by the Belgian Presidency of the Council of the EU in collaboration with the European Commission and the European Innovation Council.

Recognition is not an objective. It is what happens when rigorous, independent work — done over many years, on the right problems — eventually produces results that others find worth noting.

Education as a responsibility

Teaching is not a secondary activity. It is where the work becomes durable — where the capacity to think strategically about public demand is built into the next generation of practitioners, officials, and decision-makers.

University and institutional programmes

Teaching innovation procurement — its legal, economic and strategic dimensions — to public officials, senior civil servants, procurement practitioners and graduate students. Programmes include:

  • Specialised courses at University of Turin with ANAC — innovation procurement law and practice
  • Bocconi University CERGAS — health procurement and innovation
  • Inter-institutional European academy programmes (INSPIRE, HOOP, LEA projects)
  • Training programmes for senior public managers on procurement strategy, State Aid, IPR
  • Coaching and change management for public administrations implementing new instruments

Young people — a different kind of engagement

The work with younger students — in financial literacy, law and economics, and international relations — is driven by a different motivation: the belief that proximity to complex real-world problems, early in an educational journey, changes how people think about institutions and about their own capacity to act within them.

The objective here is not to transmit content. It is to prepare students to ask the right questions — and to understand why those questions are hard.

  • Qualified to teach law, economics, and international relations (Italian state certification)
  • Financial literacy programmes for secondary school students
  • Design of practical and experiential training interventions
  • Public communication — institutional events, conference facilitation

A partial record of collaborations

European institutions
  • European Commission — DG Research & Innovation
  • European Commission — DG CONNECT
  • European Commission — DG REGIO
  • European Innovation Council
National governments and ministries
  • Italian Government — Dept. for Digitalisation and Technological Innovation
  • Italian Ministry for Universities and Research (MIUR)
  • Italian Ministry of Economic Development (MISE)
Regional authorities
  • Lombardy Region
  • Sardinia Region / Sardegna Ricerche
  • Valle d’Aosta Region
European ecosystem
  • BME — German Association for Supply Chain Management
  • Procure2Innovate (P2I) European network
  • Poznań Supercomputing and Networking Center
  • Technology Agency of the Czech Republic
  • University of Turin — ANAC
  • Bocconi University — CERGAS

Where the work has been applied

PCP Academy has operated across a wide range of public service domains. The common thread is not the sector — it is the presence of a significant societal challenge that public demand, if correctly structured, can help solve.

Healthcare and telemedicine

Assistive technologies, hospital-acquired infection diagnostics, HEMS emergency services, pre-operative stress reduction, chronic disease monitoring.

ICT and public administration

E-government services, digital platforms for citizens and businesses, cloud computing for PA, e-procurement systems, smart metering.

Environment and decontamination

Soil decontamination (BRODISE, POSIDON projects — step-change in the sector), circular bioeconomy, waste management, environmental monitoring.

Energy and energy efficiency

Renewable energy R&D, building energy efficiency, wave energy conversion technologies, smart grids and sustainable infrastructure.

Circular economy

Urban organic waste recovery, wastewater valorisation, industrial symbiosis, circular public procurement frameworks.

Sustainable public construction

Energy-efficient public buildings, Mediterranean building renovation, green procurement standards for public infrastructure.

Education and learning technologies

Personalised learning platforms for primary and secondary schools (LEA, IMAILE projects), mathematics and STEM innovation, edtech procurement frameworks.

Water and resource management

Smart water metering (SMART.MET), lagoon and aquatic ecosystem management, integrated water resource governance, utility innovation procurement.

I work on problems worth solving — not on all problems.

If you are working on a structurally significant challenge in innovation procurement, public demand policy, or the design of programmes that connect public institutions to emerging technologies — a conversation is the right place to start.

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